Penn Playmaker Events is a new event provider for youth basketball. They are planning on hosting tournaments all over and had an event called; "Scary Hours" in October 2022. The graphic and layout for the flyer focused on a slightly spooky theme for Halloween that included basketball but had the event information easy to read. For their target audience, there were two versions to see which layout would be more effective. The first layout included actual photos from past events of players from various grades in middle school and high school. The second layout incorporated illustrative-based imagery to provide a more fun attention grab. The client went ahead with using mainly the illustrated version of the flyer.